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Thursday, June 10, 2010

Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan. The company became a leading worldwide agency by the 1960s.[citation needed] Central to its growth was its strategy of building brands such as American ExpressBPFord,BarbieMaxwell HouseIBMKodakNestlé, and Unilever brands Pond's and Dove.[1]
Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.
His entry into the company of giants started with several iconic campaigns:
"The man in the Hathaway shirt" with his aristocratic eye patch; "The man from Schweppes is here" introduced Commander Whitehead, the elegant, bearded Brit, bringing Schweppes (and "Schweppervesence") to the U.S.; "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and "Pablo Casals is coming home – to Puerto Rico", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement.
One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.
In 1989 The Ogilvy Group was purchased by WPP Group.

Ogilvy & Mather Worldwide
TypeSubsidiary of WPP Group
IndustryAdvertisingmarketingpublic relations
FoundedUnited States Manhattan (1948)
SubsidiariesOgilvyOne Worldwide
Ogilvy PR
Ogilvy Healthworld


Ogilvy & Mather is an international advertisingmarketing and public relations agency based inManhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.



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