Macintosh Apple

Macintosh

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For other uses, see McIntosh.

The original Macintosh, the first commercially successful personal computer to use images, rather than text, to interface with the user.

The newest revision of the iMac, Apple's mid-range computer since 1998.

The Macintosh, or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than acommand-line interface.^[1]

Through the second half of the 1980s, the company built market share only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC compatible machines running MS-DOS andMicrosoft Windows. Apple consolidated multiple consumer-level desktop models into the 1998 iMac all-in-one, which was a sales success and saw the Macintosh brand revitalized.^[2] Current Mac systems are mainly targeted at the home, education, and creative professional markets. They are: the aforementioned (though upgraded) iMac and the entry-level Mac mini desktop models, the workstation-level Mac Pro tower, the MacBook, MacBook Air and MacBook Pro laptops, and the Xserve server.

Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of itshardware and creates its own operating system that is pre-installed on all Mac computers. This is in contrast to most IBM PC compatibles, where multiple sellers create hardware intended to run another company's operating software. Apple exclusively produces Mac hardware, choosing internal systems,designs, and prices. Apple does use third party components, however. Current Mac CPUs use Intel's x86 architecture; models from 1994-2006 used the AIM alliance's PowerPC and models from 1984-1994 usedMotorola's 68k. Apple also develops the operating system for the Mac, currently Mac OS X version 10.6 "Snow Leopard". The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and, in the case of Intel-based Macs, Microsoft Windows. However, Apple does not license Mac OS X for use on non-Apple computers.

Contents [hide] 1 History 1.1 1979 to 1984: Development 1.2 1984: Introduction 1.3 1985 to 1989: Desktop publishing era 1.4 1990 to 1998: Growth and decline 1.5 1998 to 2005: New beginnings 1.6 2006 onward: Intel era 1.7 Timeline of Macintosh models 2 Product line 3 Hardware and software 3.1 Hardware 3.2 Software 4 Advertising 5 Advantages, disadvantages and criticisms 6 Market share and user demographics 7 See also 8 Notes 9 References 9.1 Footnotes 10 External links