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Friday, May 8, 2009

outdoor advtsg buses bus stops, etc.

Far Fetched to Far Reaching.
The year was 1967, a hysteric and historic year that experienced the first 70 mm screen show in India. In the hooting and hissing audience was a man completely bewildered and transfixed by the larger than life images on the screen. The man was Balwantrai Lakhani.  He saw the hypnotic power of Cinema driving businesses and set up Orienta Cine Advertising…hang on! Afterwards the story is too long to make a chronic narration. So get it fast like a bollywood movie: the clock on a marathon, sepia turns colour and it's 2008. Over the years the Indian Cinema Industry has grown bigger and bigger and Orienta like a fanatic lover has always tailed it shouldering the growth of cine advertising and spurred it too, bringing in innovation, newer horizons and expanding its reach like never before. Today the Hindi Film Industry is pegged at Rs 84 billion and cine advertising spend is worth over Rs 250 – 300 crores (source exchange4media.com article). And Orienta is one of the leading players in India with a major share in the cine advertising pie with its footprint in 12 major cities across the nation.

Presently Orienta like a well-rounded actor caters to all your needs for brand promotions at malls, multiplexes and theatres from coast to coast. In today's fragmented market you need the acumen and focused brand promotions to reach your desired audience. And that is where Orienta delivers its stellar performance with a bouquet of services. From Cine Advertising to Branding & Promotions to Visual Merchandising. Our passion for brands, enthusiasm for always creating something new and fire to excel, has paved our way to date and is sure to take us on a flight of fame and fortune. 

Future is Ours 
Orienta has a very aggressive growth plan in line and aspires to be the best Media Buyer in India providing a 360 degree advertising solution.  We are focused to make it happen by providing the best services at reasonable rates. Orienta will be a progressive and proactive partner for its clientele serving them innovation and VFM (value for money) solutions. By 2020, Orienta will emerge as a Global OOH and Cine Advertising Giant. 

 Dispel popular notions. Express your view.

In-cinema screening is a good branding tool:
 



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