BPR

Indian cos go for Business Process Reengineering 10 Apr 2009, 0702 hrs IST, Priyanka Sangani, ET Bureau  Print   EMail   Discuss  Share  Save  Comment    Single page view Text: As the backlash of the economic slowdown reaches China, a Chinese white goodsmanufacturer that sells to the US has come up with a novel way of saving costs. When the ship sets off from Shanghai, it has onboard only a few of the raw materials that go into the final product. Instead of the route traditionally taken by North America bound vessels, it stops at ports depending on where it needs to pick up the next set of components from, till it finally reaches North America. The raw materials are converted into appliances onboard this ‘floating factory’. Not only does this mean savings on factory costs, but the company is also making optimal use of the travel time, normally the most unproductive part of the whole distribution process. And no, this isn’t just wishful thinking. Professor Bala Balachandran, JL Kellogg Distinguished Professor of Accounting and Information Management, Northwestern University is currently working with this company (who he declines to name) on how to boost efficiency.  This, management thinkers say, is what the new face of business process reengineering (BPR) has to be all about. BPR as a means of boosting productivity has been around since the early 90s and has a loyal fan base. But given that the current slowdown is unlike anything seen before, companies will have to take steps unlike anything done before to be able to ride this one out and come out on top. According to Jim Champy, one of the earliest advocates of BPR, the idea of process reengineering is far more relevant today than it ever was, but companies don’t seem to be picking up on it. “Companies today are slower to act, even though they know they need to do certain things. They are afraid to invest even if they have the cash — and this is dangerous,” he says.  Even for companies that have been constantly re-inventing themselves, this slowdown poses a unique challenge. Vikram Ramakrishnan, principal, Booz & Company, says companies undertaking any kind of BPR must remember that there are huge discontinuities in the market. “The fundamental nature of industries is changing. Before undertaking a restructuring, companies need to look at processes and ask if they are needed at all,” he says. Having decided what processes are dispensable, the next step would be prioritisation. When auto-maker Maruti Suzuki decided to find out what the non-value adding processes were and how to boost efficiency, it, along with Ernst & Young, came up with an online tool called ‘Controls Manager’. Ajay Seth, chief GM-finance, says that this led to a host of benefits for the company. “Since the non-value adding activities were removed, it provided cost savings and improved turnaround time,” he says.  Of course BPR is not always about finding a new-fangled way of doing business, but at times just sifting out what has really worked over the years. That is what shipping-to-telecom major Essar realised a few years ago. Its projects division had almost a dozen orders to execute with a purchase budget of $2.5 billion and that is when it decided to go back to something that had worked for it in the past — a central purchase team. VN Paradkar, CEO, Global Supplies (Essar) says that in the mid-90s there was a similar team in place which handled procurement for all group projects. Once those projects were completed, the team was disbanded and split between the individual locations. When things slumped about a decade later, the group decided to reassemble this team. Since the volumes are significantly larger, this enables the team to get special deals with suppliers.  Continued...Next >> 3 comments on this story. Read them and post your own. Read business stories in हिंदी | ગુજરાતી  Print   EMail   Discuss  Share  Save  Comment    Single page view Text: Comments to the Editor an excellent perspective which is very relavent i| Read 10 Apr 2009, 1152 hrs IST, By sk, chennai This is one of the good management practices from| Read 10 Apr 2009, 0942 hrs IST, By Santosh Satapathy, New Delhi A nice article on business process re-engineering| Read 10 Apr 2009, 0859 hrs IST, By murty, visakhapatnam View all comments >>

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