Customer Acquisition

No business can survive without a regular flow of new sales leads. However, with the constriction of marketing budgets, the cost of obtaining each lead has become a vital issue. Even more important is the value that each eventual sale brings to the company. A well-managed customer contact center can be a powerful tool for customer acquisition.
GO4CUSTOMER's solutions capitalize on each customer contact, allowing each customer to analyze its customer database for more sophisticated targeting in future sales campaigns. Different offers and approaches can easily be tested. By tracking customer value over time against the cost of acquisition, it is possible to steadily improve the quality of new customers while reducing the cost of winning them.
Finding and winning new customers with GO4CUSTOMER through:
ü Inbound sales
ü Outbound sales
ü Order taking
ü Lead generation
ü Product information requests
ü Subscription renewals
ü Database cleaning and updating
Customer Care
Every contact you have with a customer is an opportunity to build upon the relationship. At the center of a successful eCRM strategy is the need to add value each time you communicate with one of your customers. An effective customer care strategy can actually decrease your reliance on customer acquisition. The more customers you retain, the less that have to be replaced.
For example, a complaint well handled can become a positive experience with your company's responsiveness. An inquiry for information can be converted into a sale. An account inquiry can be an opportunity to add valuable information to your database.
Customer care was once seen as a cost center - an expensive but inevitable overhead. But as part of a successful eCRM strategy, customer care delivers tangible benefits in the form of stronger relationships, increased sales and valuable information. And, all these factors are measurable, enabling you to determine the most profitable activities and turning your contact center into a profit center

Technical Support/Help Desk
Customer satisfaction surveys reveal an interesting shift in consumer attitudes. For many buyers of technology equipment, the quality of the support is more important than the quality of the equipment itself. Most people who buy home computers are far from experts. When something goes wrong, they need helpful advice immediately. The frustration produced by busy signals, long hold times and incompetent staff can quickly transform them into a lost customer.
At GO4CUSTOMER, we build technical support solutions with layers of technical support. The front line team takes the initial call and solves the most common problems. The next layers are specialists in various aspects of the products. For the most complex problems, GO4CUSTOMER provides a team of technical experts. The results are satisfied customers, reduced service costs and a potential additional revenue stream.
GO4CUSTOMER provides customer solutions and support for:
ü Troubleshooting calls
ü Software problems
ü Internet service problems
ü Computer hardware problems
ü Up-sell/cross-sell purchases
ü Corporate helpdesk support
ü Warranty or post-warranty support

Benefits of Outsourcing
The benefits that Go4Customer will bring to its clients include:
Quick speed to market — can reduce start-up time from years to months
Access to well-qualified, certified agents
Quality of service through tailored service level agreements
Fast and flexible adaptations — can quickly engage more seats, change messages, different languages, etc.
Cost savings of up to 60% through reduced labour costs
Reliability of infrastructure
Reduced regulatory liability for tasks such as telemarketing and collections.


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